I just had an unfortunate encounter with Google and their adwords policy.  I never read the policy and built a couple of small websites.  While one was in compliance, the other wasn’t and as such, my account has been suspended.  Let this be a lesson to all.  Read the policies and follow them.  Doing otherwise will ultimately lead to disaster and hurt your business!

The title is a tad misleading.  Instead I’m thinking about the business of Harry Potter.  They have just released the last movie in DVD format.  There will be a limited supply of it and then ALL of the movies will be put in the vault for later release.  Disney does the same with their movies, selling a limited supply and then waiting a good period time before re-releasing them.

It’s brilliant.  Create a demand by limiting supply.  Then you can charge a slightly higher amount for the product and reap greater products.  So how can this be done in the internet age?  Depends on what you’re selling.  Brainstorm ideas on how to create demand for your product by limiting the supply.  Don’t necessarily limit the whole product, but consider temporary bundles of products and things like that.

Happy Selling!