I love coffee! I drink anywhere from 3 to 6 shots a day. But that’s besides the point.
I’m a fan of the Dutch Bros company page on Facebook. I wanted showcase it on the website for one reason and one reason only… I have yet to see a post that doesn’t get a good response from their fan base. I checked the most recent post of theirs and, at the time of this writing, 48 people liked it and it has 42 comments. Not bad for a company based out of Oregon. There’s a couple points that I’ve learned 3 points from watching their success.
- King of Publicity: From their latest wedding at Dutch Bros to their comic books, monthly specials, new location openings, and competitions, you always have a reason to check their fan page week after week. It isn’t one-sided or dry, but engaging.
- Bullseye Targeting: They know who their fan base is and what they want. They Listened!
- Consistently posting: This is something I even have a hard time with. Staying consistent while give your readers/fans the trust to know that they can expect something from you on a regular basis.
So what are you doing to keep your fans engaged?
Here’s a link to their fan page http://www.facebook.com/dutchbros
